October 4, 2022
  • October 4, 2022

Catalano’s new real estate company with investment from Seven West Media

By on August 17, 2022 0

Credit: Grant Lechner via Unsplash

ACM’s Antony Catalano. with co-owner Alex Waislitz, today announced the launch of digital media and realtor services company View Media Group (VMG).

Seven West Media has also confirmed a cash and media services investment in VMG.

Catalano said: “VMG will form a premier global conglomerate of proptech assets including portals, ad tech, lead generation, lead management solutions, media planning and buying, AI services, data and connections under one roof.

“We are bringing together a group of companies and industry experts to form a true disruptor in the rapidly changing proptech sector.”

VMG will initially include a 72% stake in search portal realestateview.com.au (REV), with minority investments in the market-leading artificial intelligence and data business, Propic, and in the comparison and connection of Beevo utilities. Other investments and acquisitions should be announced by the group in the coming weeks.

“Watch this space,” Catalano said. “We have a series of exciting announcements that we hope to be able to share with the industry over the coming weeks from fast-growing tech start-ups.”

View Media Group is owned by 20 Cashews Pty Ltd, an entity jointly owned 50% by Antony Catalano and 50% by the private Thorney Investment Group of Alex Waislitz and the listed company Thorney Opportunities Ltd.

Catalano and Waislitz have invested substantial capital in VMG and, in addition, have engaged significant media services through their ACM network of 140 mastheads throughout regional Australia.

Seven West Media will take a stake in the company through its subsidiary Seven West Ventures. The combined investment from all parties will see the total cash and media spend available to VMG total well over $100 million.

Seven West Media CEO James Warburton said, “Through Seven West Ventures, we are constantly looking for businesses that we can help grow through the remarkable reach and power of our television, BVOD, digital and print assets. .

“VMG is an exciting investment for us. The combination of Seven West Media, Antony’s experience and the team he has assembled is a recipe for success.

Catalano said, “The investment and partnership with Seven West Media is a clear endorsement of the VMG opportunity and will help accelerate our growth and acquisition plans.

“Seven West Media is the undisputed leader in TV and BVOD across all regions of Australia. Add to that the dominance of Western Australian newspapers in Washington State and you have a business that reaches 91% of all Australians every month.Together, Seven West Media and VMG form a powerful partnership.

“The team we have assembled at VMG represents decades of experience in the real estate industry. They are the best in their fields and run very successful businesses themselves. Our plan is to bring these businesses together to form a real estate ecosystem where each business will bring value to the other and provide customers with an end-to-end experience.

“We deliberately adopt a different VISION of the market and we want the experience of buying a property to be seamless at all stages of the buying journey. Whether it’s browsing, researching, performing transactions, settling down or moving in, our tools will help make that journey easier.

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