EAST-O Holdings disrupts property management in the MENA region by launching an integrated Proptech platform
EAST-O Holdings, the technology division of Eltizam Group, recently launched “PropEzy”, a cloud-based software-as-a-service (SAAS) platform to manage customer experience and optimize property management operations in the MENA region.
Conceptualized in the United Arab Emirates, the application was developed to merge different technology platforms used to manage the built environment into a single integrated product for managing community, property, security, workplace and installations. An all-in-one solution, PropEzy helps the residential and commercial real estate industry worldwide to effectively reduce costs and increase return on investment for asset owners and operators.
Uros Trojanovic, CEO of EAST-O Holdings Division, said, “We have identified a gap in the market by creating a suite of integrated products that ultimately results in a multifunctional system, bringing together all stakeholders involved in the operation of a residential or commercial building. PropEzy is an industry-leading platform that provides a consolidated solution to effectively streamline and reduce operational expenses. Our launch partner companies in the United Arab Emirates supported our R&D phase, allowing us to develop a fine-tuned application with sophisticated functionality to fully optimize day-to-day business operations.
The initial product suite built from this partnership includes three products that can operate standalone or in an integrated platform, including: PropEzy Community, PropEzy Workplace, and PropEzy Property. They are redefining the market by collectively improving customer service and satisfaction through digitized processes, while strengthening engagement and communications.
EAST-O Holdings is constantly evolving with the goal of further improving this current platform into a proptech operations super-app, which would accelerate customer and business success through data-driven decision-making. Today, three of the five planned products have been launched, following a strong development pipeline in line with the product roadmap.