Beth Louden was a longtime admirer of Leland Little Auctions and the workings of the business, even drawing comparisons to the care and attention she provided to customers throughout her decades-long career in the business. residential real estate.
“I was watching how they (Leland Little Auctions) approached the products and services they were auctioning off and it’s with a granular feel to the marketplace and the customers that are part of that outfit,” Louden said. “That’s how I think you should work with clients who buy and sell real estate: very closely, with a lot of sensitivity and with experience.”
So one day she contacted Leland Little, the president of the Hillsborough company, and asked him if he had ever considered having a real estate department. Not much had done it, and he and Louden began discussing how best to pursue this new venture in a way that made sense for the business.
“I’ve had my broker’s license for 20 years, so I tried, as they say, but given the direction and growth of our art and antique auction business, I never been able to look into it with the time it needs,” said Little, who started the business in the late 1990s. To Beth’s point, when she called me and said, “Hey, have you ever thought about a real estate business?” It’s like, ‘Yeah, for 20 years I thought about it.’ It just needed the right person at the right time, and Beth is the right person at the right time, she has experience in our market, focuses on properties that fit our product and our brand, she is just lovely .
Leland Little Properties officially launched on March 17. He has since released a statement with his first public listing, which is the home at 176 W. King St. in the historic Hillsborough neighborhood near downtown. Louden said there has already been interest in the home.
Louden, who will be the director and broker for the new division, said the plan is for Leland Little Properties to operate as a boutique real estate department, which means the listings will be distinctive. This means that houses can be historic or new with a special meaning. She said the historic home at 176 W. King St., part of which was remodeled by renowned local architect Fred Stewart, is a good example of the type of property that will feature in the company’s portfolio.
She also said the listings would not be limited to Orange County. Prizes will start at $1 million and focus on North Carolina properties.
Little clarified that properties listed by Leland Little Properties will not be auctioned. “We’re looking to list them in a traditional sense,” he said. “We are looking for homes, whether historic, whether farmhouse, whether custom or new, all will be distinctive. And we can service those customers at the store level. »
For now and for now, Louden will be the only employee of Leland Little Properties, and she will have an office in the new Leland Little Auctions campus building at 620 Cornerstone Court. But she believes the department could grow.
“The level of energy that the people who work here have and the things that happen here create, is infectious. I wouldn’t be surprised if it grows, in terms of people and prosperity,” she said .
Leland Little has specialized in the sale of high-end collectibles for over 20 years, with sales reaching over $17 million annually and growing.